Media Kit ## Delta at SXSW Delta embarked on a first-ever journey as the official airline of SXSW 2024, delivering exclusive experiences, premium rewards, and much more as it continues to reimagine and elevate the meaning of SkyMiles membership. Delta embarked on a first-ever journey as the official airline of SXSW 2024. The annual festival provided a unique opportunity for Delta to deliver exclusive experiences, premium rewards, and much more as it continues to reimagine and elevate the meaning of SkyMiles membership – introducing benefits with relevance surrounding and beyond the customer’s travel journey. [SkyMiles](/category/skymiles) [Delta goes big in Texas with SXSW, ongoing commitment to Austin](/delta-goes-big-texas-sxsw-ongoing-commitment-austin) Delta’s SXSW® debut featured exclusive experiences for SkyMiles® members and speaking engagements from seven Delta leaders. Read more on how Delta is leading the future of connection and rooting itself in the Austin community. ## Activations ### SXSW Welcome Delta customers who arrived at Austin-Bergstrom International Airport were met with a SXSW installation outside of gate 10, complete with Delta brand ambassadors greeting customers and Delta’s curated guide to the festival. Once at the Austin Convention Center, Delta SkyMiles members could take advantage of exclusive badge pick-up access just for them – making the journey into Austin as swift and seamless as possible. # SXSW 2024 SkyMiles Welcome Gallery ### The Delta Lounge Open for the first half of the festival, Delta’s lounge at SXSW was a two-story respite for SkyMiles members to enjoy libations and a locally-inspired and curated menu, along with additional unique experiences: - **Delta Sync space:** Designed to evoke Delta’s seatback in-flight entertainment screens, this space provided quieter moments for members to focus and immerse themselves in locally curated content. - **Starbucks magic hours:** For three days, Starbucks offered members within the lounge fan-favorite beverages exclusively available at Starbucks stores around the world, including drinks from Latin America, the United Kingdom and the Asia Pacific. - **Gifting salon:** Lounge goers were given a ticket to redeem custom limited-edition Delta x SXSW merchandise such as hats, tote bags and sweatshirts. - **Denim embroidery:** The first 100 SkyMiles members in Delta’s SXSW lounge received an exclusive denim jacket and were able to have it personalized. # SXSW 2024 Delta Lounge Gallery ### Waterloo Community Market Delta partnered with Waterloo Greenway and Future Front Texas to host a pop-up market featuring more than 20 local artists and entrepreneurs on Sunday, March 10, at Meredith Heritage Tree Deck in Waterloo Park. A custom mural, co-designed by Delta and East End Eclectic, was also revealed during the market and will live in Waterloo Park through this summer. # SXSW 2024 Waterloo Community Market Gallery ### by the numbers - **50,000** estimated customers experienced the airport welcome at AUS gate 10 - **4,500** visits to The Delta Lounge (100% capacity all 5 days) - **2,500** total audience members at Delta speaking engagements - **1,700** visits to our expedited badge pick-up at the Austin Convention Center - **300** attendees at our community engagement event at Waterloo ## EXCLUSIVE EVENTS ### Medallion Member Speakeasy For Medallion members by reservation only, a speakeasy within Delta’s SXSW lounge was open nightly and featured local live music from up-and-coming artists as well as truly exclusive experiences: - Opening-night party hosted by creator and entrepreneur Issa Rae - Evening BBQ tasting experience from world-renowned Austin pit master Aaron Franklin of Franklin BBQ - Wine experience with NBA legend and entrepreneur Carmelo Anthony and co-founder Asani Swann of VII(N)-The Seventh Estate # SXSW 2024 Medallion Member Speakeasy Gallery ## Executive Panels Delta leaders joined the SXSW lineup to discuss putting people at the center of your business, redefining customer engagement, elevating what it means to be a SkyMiles member, and much more. Watch full replays of some of our leader panels below. ### Ed Bastian, CEO Ed Bastian at SXSW 2024 Remote video URL ### Alicia Tillman, Chief Marketing Officer Alicia Tillman at SXSW 2024 Remote video URL ### Ranjan Goswami, S.V.P. – Customer Experience Design Ranjan Goswami at SXSW 2024 Remote video URL ### Allison Ausband, E.V.P. & Chief Customer Experience Officer Allison Ausband at SXSW 2024 Remote video URL ### Dwight James, S.V.P. – Customer Engagement & Loyalty, CEO – Delta Vacations Dwight James at SXSW 2024 Remote video URL ### Julietta McCurry, V.P. – In-Flight Entertainment and Connectivity Strategy Julieta McCurry at SXSW 2024 Remote video URL # SXSW 2024 Executive Leader Sessions Gallery ## Related Coverage [People](/category/people) [‘We’re a force for good in the world’: Delta CEO takes SXSW stage with stories of culture, perseverance ](/were-force-good-world-delta-ceo-takes-sxsw-stage-stories-culture-perseverance) As part of Delta’s presence at SXSW 2024, CEO Ed Bastian shared the stage with Fortune Editor-in-Chief Alyson Shontell to talk about the importance of putting people first. ### Delta in the News - [Delta’s CEO just paid out $1.4 billion to his employees. Here are his 3 secrets to being a great boss](https://fortune.com/2024/03/13/delta-ceo-leadership-lessons-interview/) **| Fortune** - [Delta Is Opening Its First Premium Lounge at N.Y.C.’s JFK Airport This Summer](https://robbreport.com/travel/destinations/delta-first-premium-lounge-jfk-june-opening-1235541384/) **| Robb Report** - [Inside SXSW 2024 Brand Activations: Prime Video, Paramount+, Delta and More](https://www.adweek.com/brand-marketing/inside-sxsw-2024-brand-activations-prime-video-paramount-delta-and-more/) **| AdWeek** Thu, 03/14/2024 - 12:00 SXSW, SkyMiles, Events, Customer Experience